Enhancing School Admissions Operations and Processes
- Created By Jules Murray
- Posted on February 27th, 2026
0.00
0 Ratings
This one-day interactive training programme provides the opportunity for Admissions Personnel to take a deep-dive into the Customer Journey and appreciate the emotional experiences families endure when choosing a school. It encourages lateral thinking for dynamic questioning skills, uses emotional and cultural intelligence, challenges perceptions, unconscious bias and self-limiting beliefs. It highlights the emotional touchpoints and how to personalise the experience. It differentiates communication styles, likely objections to overcome and explores how to close the sales loop.
| DAY 1 | |
| 8:45 | Registration and refreshments |
| 9:00 | Build a Feedback Environment, Build Trust, and Manage Expectations
Set up with Statistics about the arena and the competitive state – the need for operational excellence – Gain buy-in. Share School Website audit and Admissions Enquiry responses. Plot the Parent Journey Map from end-to-end.
|
| 10:30 | Coffee break |
| 11:00 | Take a deep-dive into the enquiry/application form.
Prepare and plan a family/child profile checklist – How to optimise the CRM. Personalise the follow-up responses – creatively tailored to each scenario. Plan and prepare questions and wow moments ahead of the tour. Personalising the school tour – know what to include/avoid. |
| 13:00 | Lunch break |
| 13.40 | Crafting follow-up emails and opportunities
Role Play for Overcoming Objections Building Confidence in Closing the Sale Building Relationships for continued word-of-mouth/referral marketing. |
| 15:30 | End |


