Enhancing School Admissions Operations and Processes
- Created By Jules Murray
- Posted on February 26th, 2026
Programme Overview
Topic
Improving Admissions Processes and Conversion Ratios
Delivery Model
Face-to-Face
What is Included
Certificate of attendance
Course material (if applicable)
Cost
AED 1400 plus 5% VAT (per delegate)
Registration
Please fill out the booking form to register.
If you would like bespoke in-school training, please contact Paola (paola@infinitelearning.ae) for more information.
Course Details
Date of Training
Course Dates will be Scheduled Once we have Sufficient Registrations to Ensure Course Viability.
Time
TBC
Venue
TBC
Booking Deadline
TBC
Target audience
School Admissions and Marketing Staff
Aims of the course
- To understand the Parent Journey Map and to optimise the touchpoints along with way.
- The ability to deliver on the brand promise and highlight the school’s unique selling points/differentiators.
- To build confidence to ask the most important questions and the ability to tailor the tour and future correspondence with empathy and understanding.
- To explore likely objections and the ability to overcome them.
- To close the registration with decisive confidence.
Intended outcomes
Proof that the personalised approach results in improved conversion ratios from enquiry to registration.
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This one-day interactive training programme provides the opportunity for Admissions Personnel to take a deep-dive into the Customer Journey and appreciate the emotional experiences families endure when choosing a school. It encourages lateral thinking for dynamic questioning skills, uses emotional and cultural intelligence, challenges perceptions, unconscious bias and self-limiting beliefs. It highlights the emotional touchpoints and how to personalise the experience. It differentiates communication styles, likely objections to overcome and explores how to close the sales loop.
| DAY 1 | |
| 8:45 | Registration and refreshments |
| 9:00 | Build a Feedback Environment, Build Trust, and Manage Expectations
Set up with Statistics about the arena and the competitive state – the need for operational excellence – Gain buy-in. Share School Website audit and Admissions Enquiry responses. Plot the Parent Journey Map from end-to-end.
|
| 10:30 | Coffee break |
| 11:00 | Take a deep-dive into the enquiry/application form.
Prepare and plan a family/child profile checklist – How to optimise the CRM. Personalise the follow-up responses – creatively tailored to each scenario. Plan and prepare questions and wow moments ahead of the tour. Personalising the school tour – know what to include/avoid. |
| 13:00 | Lunch break |
| 13.40 | Crafting follow-up emails and opportunities
Role Play for Overcoming Objections Building Confidence in Closing the Sale Building Relationships for continued word-of-mouth/referral marketing. |
| 15:30 | End |




