Improving Admissions Processes and Conversion Ratios
Review of School Admissions Operations and Processes
Our Admission enquiries and marketing audits will be undertaken by parents with young children, who understand the emotional journey and the frustrating pain points endured along the journey of selecting a school.
They start with a Website Audit and Social Media Accounts Audit – they look for ease of navigating to the Admissions process, consistent brand messaging and they also offer a general impression as a non-UAE (external) viewpoint.
The school Admissions Team will receive THREE email enquiries (under different personas, nature of enquiry and year group entries). The responses will be used in the training programme where we emotionally analyse the response as part of the Customer Journey Map.
Admissions Audit – AED 1000 per school
The Review can be tailored to meet the request of your School.
Enhancing School Admissions Operations and Processes
Improving Admissions Processes and Conversion Ratios
Course Details
School Admissions and Marketing Staff
- To understand the Parent Journey Map and to optimise the touchpoints along with way.
- The ability to deliver on the brand promise and highlight the school’s unique selling points/differentiators.
- To build confidence to ask the most important questions and the ability to tailor the tour and future correspondence with empathy and understanding.
- To explore likely objections and the ability to overcome them.
- To close the registration with decisive confidence.
Proof that the personalised approach results in improved conversion ratios from enquiry to registration.
Programme Overview
This one-day interactive training programme provides the opportunity for Admissions Personnel to take a deep-dive into the Customer Journey and appreciate the emotional experiences families endure when choosing a school. It encourages lateral thinking for dynamic questioning skills, uses emotional and cultural intelligence, challenges perceptions, unconscious bias and self-limiting beliefs. It highlights the emotional touchpoints and how to personalise the experience. It differentiates communication styles, likely objections to overcome and explores how to close the sales loop.
8:45 am
Registration and Refreshments
9:00 am
Build a Feedback Environment, Build Trust, and Manage Expectations
Set up with Statistics about the arena and the competitive state – the need for operational excellence – Gain buy-in.
Share School Website audit and Admissions Enquiry responses.
Plot the Parent Journey Map from end-to-end.
10:30 am
Coffee break
11:00 am
Take a deep-dive into the enquiry/application form.
Prepare and plan a family/child profile checklist – How to optimise the CRM.
Personalise the follow-up responses – creatively tailored to each scenario.
Plan and prepare questions and wow moments ahead of the tour.
Personalising the school tour – know what to include/avoid.
1:00 pm
Lunch break
1:40 pm
Crafting follow-up emails and opportunities
Role Play for Overcoming Objections
Building Confidence in Closing the Sale
Building Relationships for continued word-of-mouth/referral marketing.
3:30 pm
End
Trainer
Jules Murray is committed to power experiential learning and strives to fully understand the culture, strategy and leadership challenges within the client organisation. Participants are challenged to reflect upon the choices they make and the behaviours and attitudes that often prevent them from getting optimal results. A qualified NLP and Personality Profiling Practitioner, Jules has coached, trained and mentored over 5,000 customer-facing employees helping them to achieve sustainable increases in their customer satisfaction and ultimately sales conversion results. Jules works in all areas of school improvement and leadership development. Areas of expertise are Customer Journey Mapping, Marketing and Admissions, Conflict Management, Performance Development, Adopting a Positive Mindset and Attitude, Cherishing Parent Relationships. She brings great interpersonal skills, humour, challenge and empathy to all her work as well as high quality professionalism. All her courses are firmly rooted in interactive and experiential learning.